Tabassum

            W hen it comes to fast fashion brands, Zara is the first brand that comes to mind. Zara is a retail, fast-fashion brand founded in 1975 in Spain by Amancio Ortega and Rosalia Mera. It is a multinational clothing brand that specializes in selling clothing, shoes, accessories, perfumes, and beauty products. Zara has more than ten thousand stores worldwide. PESTLE analysis of the brand analysis business tactics and various external factors directly or indirectly impact the business. 1. The Political Factor Zara is linked to the European Union and has a well-established framework of trade which allows the import and export of raw materials and finished products respectively.  As the European Union is the UK's largest export market for textiles and clothing, it helps Zara export its products all across the world at a low cost and with little effort. 74% of the exports of the European Union are made by Zara alone, which helps it boost its sales. A significant factor affecting